How do daynurseries.co.uk searches work?

Being visible in searches is of central importance when attracting childcare seekers to your nursery.

Having an attractive profile is helpful, and a unique description is essential for improving your ranking on search engines such as Google. Thousands of families use daynurseries.co.uk’s search feature each year to search for childcare.

This article will explain how that search works and how to improve your chances of being seen by childcare seekers.

How can my day nursery be found in searches?

When you set up your profile, you give information about your nursery that can help childcare seekers to find you in searches.

Childcare seekers can search for nurseries based on:

• Location
• Nursery name
• Group/owner name
• Manager name

Childcare seekers can add additional filters to narrow searches down to the type of nursery they are looking for, including:

• Day nurseries
• Nursery schools
• Nurseries with vacancies
• Only nurseries with a review score of 9.5 or higher
• daynurseries.co.uk award winners
• Nurseries with reviews
• Nurseries with a video
• Nurseries with a 360 virtual tour
• Nurseries opening soon

Any categories you tick will result in your profile appearing as a result when childcare seekers include them as criteria in their search. The more information you include, the more relevant searches your profile will appear in.

How does search ranking work?

Search ranking is the order in which nursery profiles are listed. When somebody searches for childcare in any given area on daynurseries.co.uk, they will see a list of potential providers.

The higher up your profile is on this list, the more likely it is that somebody will click on it.

At the very top are featured profiles. Up to five nurseries can pay to have their profile featured.

Next come upgraded profiles ranked in order of their review score. Your subscription level (Platinum/Premium/Enhanced) and your review score will both affect where you rank.

At the bottom of the list are Basic profiles which are listed in a random order. Review score does not affect Basic profiles’ ranking.

How can I improve my ranking?

As explained above, your ranking is affected by your review score and your daynurseries.co.uk subscription. Therefore, you can improve your position in searches by:

• Improving your review score. There is more information on how to encourage parents and guardians to leave reviews here. There is also guidance on our new Invite to Review feature, enabling you to send links to review on your social media and by email, here.
• Upgrading your subscription; see price list here.