Why are reviews so important? Managing your reputation online / daynurseries.co.uk Review Score

Before contacting your nursery about a new admission, most parents and guardians will conduct extensive research on childcare options and nurseries before putting their child in the care of others.  

The first place most will go for advice is to family and friends, the next place is the internet. The most powerful tool at your disposal online for attracting new parents/guardians is independently verified online reviews, from other parents/guardians of children who have experienced your service, like those on daynurseries.co.uk.

Online reviews combine the very personal view of those who have experienced your service – much like advice from family and friends – and the opinions of people independent of the setting.

A good idea is to treat reviews like the word of mouth – people trust people.

Having online reviews builds trust, displays confidence and shows transparency

The very fact that you are prepared to ask for feedback and then expose that feedback to others helps build a level of trust with potential new parents and guardians.  

If a childcare seeker is conducting online research about your setting and finds it hard to find any reviews it may make them question "why not?" and could result in many passing on contacting you in favour of a competitor with a better online reputation.

If your feedback is out there, proudly on the internet for all to see, it says to the childcare seeker that you are a setting that is confident that they can consistently deliver a high standard of care and early years education. 

It does help if the majority of your reviews are positive, but what is more important is that you ask for feedback frequently and respond to it, especially the more negative. Responding positively to negative reviews will show potential new parents and guardians that you are responsive and approachable.

Daynurseries.co.uk Review Score

One of the main things we do with your reviews is generate a review score. We take into account the size of your nursery, the amount of reviews generated and the average review score to determine a mark out of 10. This mark out of 10 allows parents and guardians to browse many nurseries in an area and quickly get a sense of which ones provide the best service.

The review score appears in every place your setting is mentioned on our site and we find the combination of high review score, with lots of new reviews results in more enquiries generated from our site.

Actively ask for feedback to avoid a negative image

Unfortunately, one bad experience from your service can evoke a stronger reaction than all of the many positive experiences you deliver. It is a sad fact of the internet that most unprompted reviews are negative and this feedback will find its way onto the internet whether you want it to or not.

Receiving negative feedback is not the end of the world. However, you have to grab the attention of potential parents/guardians online quickly and if all they can see is negative feedback with no positive they could make the wrong judgement on the quality of your care.

The way to combat this is to continuously generate new feedback from as many of your parents and guardians as possible. This shows potential parents/guardians that you are open to feedback and continually strive to make improvements, wherever they are needed.  

Social proof and website conversion

It's all very well your own website saying that you provide excellent childcare, showing pictures of happy children and images of the lovely facilities you have.  

These things will go a long way in peaking the interest of a potential new parent/guardian, but as with everything sold online it will be met with a certain degree of cynicism. To convince a potential parent/guardian that what you are depicting is a true representation, you need to let your own parents and guardians speak for you.  

Putting independent reviews online and in your advertising should have a very positive impact on your conversion rates. One great way to bring carehome.co.uk reviews directly on your website is by installing one of our review widgets.

With a snippet generated from your daynurseries.co.uk control panel placed on your website, you can automatically pull in the reviews you generate on daynurseries.co.uk to your website.

This saves you the hassle of managing your reviews in multiple places, and constantly generates new reviews on your website to make it look more up to date and relevant.

Generating more enquiries on daynurseries.co.uk 

Our aim at daynurseries.co.uk is to help as many childcare seekers as possible find the best care that suits their child’s needs.  

One of the main ways we help parents and guardians evaluate the quality of an early years setting is by helping the settings gather as many reviews as possible and then amalgamating and displaying these reviews in easy to digest ways on our website.

daynurseries.co.uk rankings

The main determination of what number in the order your setting will appear in a particular search is your review score. 

Appearing higher in search results on daynurseries.co.uk will result in more clicks to your profile page. The more parents/guardians on your profile page will result in more enquiries for you to contact and turn into new admissions.

Number of reviews

Alongside the review score, we also display the number of reviews available on the profile generated over all time. Parents and guardians have told us that this number is important to them to help them choose a nursery. 

The largest number you can generate here gives parents and guardians an indication of the robustness and trustworthiness of your reviews. The higher the number of reviews, the less it looks like the reviewers have been cherrypicked.

Google.co.uk search results

Getting your website to appear in the top Google search positions is not easy. Google requires your site to be accessible, fast and constantly full of new and interesting content. Google updates it's search algorithm on a regular basis so the rules are always changing.

There are agencies that specialise in search engine optimisation who are paid £1000s and some companies have whole sections of their marketing department dedicated to get websites to appear in top positions.

At daynurseries.co.uk, we are constantly staying up to date and adjusting our website to ensure our pages are visible to Google and we regularly appear in the number one spot for many different childcare searches, often even for your setting’s name. One of the ways you can take advantage of this more is by generating reviews. 

Quite often your reviews are shown in the search engine result. The more, higher quality reviews shown here will result in more clicks through to your daynurseries.co.uk profile which will result in more enquiries generated from potential new residents.

Winning the daynurseries.co.uk awards

Every year we take the top 20 nurseries for reviews in each area of the UK and celebrate them. These settings are marked out on our website as award winners and the award badge appears on their profile and in our search results.

In user research conducted on people searching for childcare we were told that these badges grabbed their attention and made the nursery more attractive to them.
 

We also allow you to display this badge in other places away from our website. Award winners make sure to display the badge as a link to their daynurseries.co.uk profile on their websites and use it in their marketing materials, both online and in print.

daynurseries.co.uk can make managing your online reputation easier

The benefits of having a daynurseries.co.uk profile go beyond the visibility of your nursery on our website. 

We make it easy for you to generate reviews and manage your reviews in one place. Once you have generated reviews, we help you use them to your advantage across the internet. 

Every single day nursery in the UK is already featured on our website and you can start generating reviews for free on our Basic service straight away. 

To find out more about our paid services that make it much easier to generate and manage reviews contact our sales team or check out our packages page.