Why are reviews so important?

Before contacting your nursery about a new admission, most parents and guardians will conduct extensive research on childcare options and nurseries before putting their child in the care of others.  

The first place most will go for advice is to family and friends, the next place is the internet. The most powerful tool at your disposal online for attracting new parents/guardians is independently verified online reviews, from other parents/guardians of children who have experienced your service, like those on daynurseries.co.uk.

Online reviews combine the very personal view of those who have experienced your service – much like advice from family and friends – and the opinions of people independent of the setting.

A good idea is to treat reviews like the word of mouth – people trust people.

Having online reviews builds trust, displays confidence and shows transparency

The very fact that you are prepared to ask for feedback and then expose that feedback to others helps build a level of trust with potential new parents and guardians.  

If a childcare seeker is conducting online research about your setting and finds it hard to find any reviews it may make them question "why not?" and could result in many passing on contacting you in favour of a competitor with a better online reputation.

If your feedback is out there, proudly on the internet for all to see, it says to the childcare seeker that you are a setting that is confident that they can consistently deliver a high standard of care and early years education. 

It does help if the majority of your reviews are positive, but what is more important is that you ask for feedback frequently and respond to it, especially the more negative. Responding positively to negative reviews will show potential new parents and guardians that you are responsive and approachable.

What are the most effective review generation tools on carehome.co.uk?

Generating reviews is straightforward with a daynurseries.co.uk subscription and below are our three most popular methods. All are available by visiting your Control Panel and clicking on the Reviews tab on the left hand side.

Review cards are included in your daynurseries.co.uk subscription and are great as a hand-out or leave in your reception area.

Review links can be easily created to share on Facebook, WhatsApp and email.

Upload your email contacts to send a review request using our ready-made invitation.

A 'Review Us' QR Code Poster specific to your nursery can be downloaded from your Control Panel. The poster can then be displayed in areas where you receive most visitors such as at your reception.