Review Submission Guidelines

Recent experience of care provision

To ensure reviews are relevant and current, all reviews must be based on first-hand (in person) experience of provision of nursery services within the past 12 months.

Who can submit Reviews?

Reviews of nurseries can only be submitted by parents/individuals responsible for a child who attends the nursery.

People under 16 should get permission from a parent or guardian before posting on our site.

Who can't submit Reviews?

Reviews are not accepted from the following connections, even if they are parents/individual responsible for a child who attends the nursery:

• Members of staff, ex-members of staff (within the last 12 months), owners, volunteers, students and work experience participants
• Immediate family of the above
• Anyone with a professional connection to the nursery (e.g. entertainer)
• Anyone who is an owner or member of staff of a direct competitor

For clarity, these restrictions apply not only to the care provider but where applicable to its wider organisation.

Asking for reviews and incentives

If nurseries are asking for reviews, they should do so in a fair, neutral and unbiased way.

Nurseries are not permitted to:

• Offer incentives to write a review (including discounts, free prize draws or any special treatment)
• Selectively solicit reviews
• Pressure parents/individuals responsible for a child to submit a positive review or remove a negative review
• Prohibit or discourage parents/individuals responsible for a child from posting a negative review
• Ask parents/individuals responsible for a child to remove their reviews in return for a discount or incentive

Submitting reviews directly

Reviews are not accepted if they are submitted on behalf of a parent/individual responsible for a child. This includes copying in-house comment cards, letters or reviews from other websites and submitting them as reviews.

Contact Details

For reviews submitted online through daynurseries.co.uk, we require the reviewer’s personal email address and telephone number. The email address of the nursery, or a member of staff at the nursery, will not be permitted. Reviewers who do not have their own personal email address should submit their review on a Review Card.

For reviews submitted on Review Cards, we require either the reviewer’s personal email address or telephone number.

Anonymous Reviews

Reviews cannot be submitted anonymously through daynurseries.co.uk. We require the full name and telephone/email of the reviewer, and we may share the full name with the nursery. We do this so that we can properly authenticate reviews and so that nursery can address any feedback/issues.

When a review is published, the website displays the first name and initial of the surname, or the reviewer can choose only their initials. Our policy is not to include the reviewer’s full surname.

Multiple Reviews from the same Reviewer

When a Review is submitted by someone who has previously submitted a Review, the latest Review replaces the older Review. The older Review is no longer published and does not count towards the Review Score.

Multiple Reviews from different Reviewers about the same child experience

If we receive multiple reviews from different reviewers relating to the same child experience within a similar timescale, they may be subject to further moderation to ensure a fair picture for the care seeker.

Content Standards

Reviews must:

• Be relevant (about the care/service provided)
• Be first-hand personal experiences (no second-hand information, rumours or quotations from other sources)
• Be based on an experience of the provision of nursery services (ie if the nursery services are cancelled before they have been provided, then the review will not be compliant)
• Be submitted within 12 months - the child/children must have been cared for within the nursery setting during the 12 months prior to submitting the review
• Be a maximum of 1,000 characters (with spaces) in length, which is approximately 150 words
• Be written in English and comply with acceptable standards of spelling and grammar
• Be complete ie all Review fields must be completed
• Comply with the laws applicable in England and Wales and in any country from which it is posted

Reviews must not:

• Be defamatory (for example, allegations of abuse, material negligence, or serious criminal behaviour - without that setting any limit on the interpretation of the general term defamatory)
• Be obscene, offensive, hateful, threatening, harassing or unlawful
• Constitute discrimination based on race, sex, religion, nationality, disability, sexual orientation, or, age or promote such discrimination by others
• Contain abusive language
• Disclose the name, address, telephone, mobile or fax number, e-mail address or any other personal data in respect of any individual
• Contain references to other specific Reviews
• Stereotype sections of society
• Contain any reference to the Review Score of the organisation/business being reviewed
• Name any organisations/businesses other than the organisation/business that is being reviewed
• Infringe any copyright, database right or trade mark of any other person
• Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence
• Be in contempt of court or breach of a court order
• Be made in an attempt to blackmail any person
• Be made with a view to gain for the person submitting the content/comment or for another, or with the intent to cause loss to another, in exchange for offering to remove a ‘negative’ review or post a ‘positive’ review
• Impersonate any person, or misrepresent your identity or affiliation with any person
• Give the impression that the Review emanates from us if this is not the case
• Advocate, promote, incite any third party to commit, or assist any unlawful or criminal act
• Contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation or instigation of acts of terrorism
• Contain any advertising or promote any services or web links to other sites

Our general approach is that we take a neutral stance in factual disputes between nurseries and reviewers. If a nursery disagrees with the reviewer over the experience, we recommend that the nursery writes a reply to the review sharing their version of events so that website users can see both perspectives.