5 ways to promote your daynurseries.co.uk award

If you're reading this article, your nursery or nursery group is probably the proud recipient of a Top 20 daynurseries.co.uk award. Congratulations. You and your team have clearly done an amazing job. However, the work's not over yet. Now is the time to let others know about your success and in turn strengthen your reputation and help your nursery fill spaces.

Here's our top 5 most effective ways to generate a buzz around your award...

1. On your website…   Make sure you display your awards badge on your nursery's website. You could even add a dedicated page showcasing images of your team with your framed award certificate, or add your awards badge to other key pages including your Home Page and Contact Page. Click here to download your awards badge from your Control Panel

2. In the press… Let us write a Press Release for you. Send us a quote about what it means to win the award and include a photograph of your team, children and settings. Photographs of people always appeal more to publications but remember to get the permission beforehand from those that appear in the picture. We will then create a press release personal to your nursery and circulate it to relevant publications in your catchment area. This all needs to be done as soon as possible after the awards have been announced. The longer you leave it the less likely it will be published.

3. On Social Media… Post your award news on your social media accounts and remember to use the official hashtag (#Top20DayNurseries2023) to showcase and highlight your accomplishments. Share posts, images, and videos that emphasise the award's significance and your nursery's unique qualities and don’t be shy in asking your followers to like your post. If you’ve not already got them you can download this year’s social media graphics here.

4. In your email marketing… Utilise your nursery's existing email list to send out newsletters or dedicated email campaigns announcing your award. Include engaging content, photos, and success stories to celebrate your achievement. Don’t hold back on letting people know you’ve won. You can also add your awards logo to your email footer.

Click here to visit the awards section of your Control Panel.

5. In your nursery... Do you have graduation or open days coming up? Ensure that your award win is visible on all open events where prospective parents and families may be touring your nursery, passing by or meeting the staff. Make sure you display your award branding in highly visible areas such as outside your nursery, in your entrance hall or reception.

Click here to visit the awards section of your Control Panel.

Remember to include the parents and children… Let the children know they are part of an award winning nursery and thank them for their involvement. Send letters home informing the parents and thanking them for playing their part. This creates a huge buzz and lots of enthusiasm and hopefully more awards in the future.