3. Description

Your profile description is your opportunity to tell parents about everything your setting has to offer.

The description enables you to give visitors to your profile a snapshot of your setting, including what age groups you accept, how learning is structured, what facilities and resources children can enjoy and what fun activities they may get up to.

How to add a Description

To add a Description to your daynurseries.co.uk profile go to your Control Panel and click on Description on the right hand.

 Alternatively you can access Description via side or via the left hand menu navigate to:

1. Profile
2. Profile Details (Day Nurseries if in a group profile)
3. Update Profile Details
4. Then click the drop down arrow on the ref Description bar.

Remember to click Update at the bottom of the page when you have finished.

What’s Important

Your nursery is unique, and your description should be too. Write your Description from scratch and try not to copy what you have on your website. Google likes original content and a unique profile benefits your visibility in search engine results.

Name and location

Ensure you include the name of the provider and the locations people can access your services.

Description content 

To paint the whole picture of what parents can expect, outline what childcare services you provide, who it is for and what facilities and amenities are on site.

Here are some things you may want to mention:

Type of early years setting e.g. day nursery, preschool, forest school etc.

What a child may experience during their time at the setting

Who the service is for e.g. 3 to 4-year olds, SEN

Staff-to-child ratios

Opening times and number of places

Learning environments and curriculum

Playrooms

Outdoor areas

Activities

Food and mealtimes

Community involvement

Awards and Ofsted ratings (dated with month/year)

Before you submit, go over what you have written to check spelling and grammar and to spot anything you may have missed.

Remember to click Update at the bottom of the page when you have finished.

 Rules

When it comes to your Description we do have a few rules…..

 Keep it unique

Each profile must have a unique description. Do not copy and paste text from your website or use the same text for multiple profiles. Unique descriptions are essential to increasing clicks on your profile. You can reword or rephrase the same content but the words must be different.

Writing style

Text must be written in third-person tense. That means saying ‘the nursery’, ‘the team’ ‘they’ rather than ‘our nursery’, ‘us’, ‘we’. This is to maintain daynurseries.co.uk’s impartiality when presenting options to child care seekers.

Avoid text that may quickly become dated

Groups must have a unique description for each member. Please also refrain from mentioning the number of nurseries in the group or the names of any other nurseries in the group as this may go out of date.

Keep your information current. Including recent or upcoming events can mean your information quickly goes out of date. For that reason, we prefer the following:

Do not include timely calls to action/events or promotions/special offers. Please submit a Press Release or an Upcoming Event instead.

Any references to Ofsted reports or awards should be dated with month/year.

Any references to new or recent renovations should be dated with month/year.

Do not include staff names. Please use the ‘Meet the Team’ feature instead.

No testimonials or quotes.

No links to websites, contact or address details.

All descriptions are personally checked by staff and it should appear on your profile within 48 hours.

They don't mind amending spelling or grammatical errors but if your text does not comply with our guidelines, it may be rejected, and you may be asked to resubmit.